Sunday, January 20, 2008

johnny cupcakes





Okay ready...this dude Johnny Cupcakes started his biz out of the trunk of his 89' Toyota. Now he's rollin in cash with his urbanistic t-shirts. The catch here is his actual website and store. He only has like 2 stores so far, and one of them is in Boston on Newbury St. I popped in and fell in love with the design. This guy is one creative kid. He uses his name 'johnny cupcakes' and set the whole store to be themed like a bakery. When you go to look at his shirts, they are in cookie containers and pastry containers. If you take all the clothes out of the store and walk in, it would look like bakers were about to move in. Nice touch. His biz is themed toward food and cupcakes and his shirt size chart is in the form of nutrition facts. Not only does he make shirts, he does hand bags and accessories. Apparently Billabong stole one of his shirt ideas that he created in 2005 (shown above with teeth) and they just created it in their 2007/2008 collection. Hmmm . Johnny Cupcakes says, "Make cupcakes not war." Shirts price from $38-$44 buck range.
picture credits www.johnnycupcakes.com

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