Wednesday, January 30, 2008

Usually high-end designers stick to print ads...but The New York Times states that Louis Vuitton will be advertising on television. This will start on Feb. 15 and consumers will be seeing the ads not only on TV, but in movie theaters around the world. Apparently the campaign is going to show "average" people instead of crack head celebrities like Lohan. So this means, I'm outta the picture. Damn. No more free Louie bags for me.

NY Times says, "“It is supposed to touch our clientele and viewers in ways that perhaps other media will not touch,” said Pietro Beccari, Louis Vuitton’s head of marketing. “This is a way to say Louis Vuitton is different. It is something éphémère, but also something that stays.”

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